On the Choice-Based Linear Programming Model for Network Revenue Management

On the Choice-Based Linear Programming Model for Network Revenue Management

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Article ID: iaor200964578
Country: United States
Volume: 10
Issue: 2
Start Page Number: 288
End Page Number: 310
Publication Date: Apr 2008
Journal: Manufacturing & Service Operations Management
Authors: ,
Keywords: programming: linear
Abstract:

Gallego et al. (2004) recently proposed a choice–based deterministic linear programming model (CDLP) for network revenue management (RM) that parallels the widely used deterministic linear programming (DLP) model. While they focused on analyzing ‘flexible products’—a situation in which the provider has the flexibility of using a collection of products (e.g., different flight times and/or itineraries) to serve the same market demand (e.g., an origin–destination connection)—their approach has broader implications for understanding choice–based RM on a network. In this paper, we explore the implications in detail. Specifically, we characterize optimal offer sets (sets of available network products) by extending to the network case a notion of ‘efficiency’ developed by Talluri and van Ryzin (2004) for the single–leg, choice–based RM problem. We show that, asymptotically, as demand and capacity are scaled up, only these efficient sets are used in an optimal policy. This analysis suggests that efficiency is a potentially useful approach for identifying ‘good’ offer sets on networks, as it is in the case of single–leg problems. Second, we propose a practical decomposition heuristic for converting the static CDLP solution into a dynamic control policy. The heuristic is quite similar to the familiar displacement–adjusted virtual nesting approximation used in traditional network RM, and it significantly improves on the performance of the static LP solution. We illustrate the heuristic on several numerical examples.

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