| Article ID: | iaor200947209 |
| Country: | United States |
| Volume: | 38 |
| Issue: | 3 |
| Start Page Number: | 161 |
| End Page Number: | 175 |
| Publication Date: | May 2008 |
| Journal: | Interfaces |
| Authors: | Metters Richard, Ferguson Mark, Higbie Jon, Farley Tammy, Kuyumcu H Ahmet, Queenan Carrie, Harrison Laura, Ward Stan, Barfield Bruce, Duggasani Amar |
| Keywords: | recreation & tourism |
Harrah's Cherokee Casino & Hotel is an unusual example of the use of revenue–management (RM) techniques. Typical RM installations yield revenue improvements of between 3 and 7 percent. The Harrah chain has seen 15–percent improvements, with Harrah's Cherokee Casino & Hotel as the largest beneficiary—although it does not serve alcohol or have traditional table games. In addition, the RM techniques that the Cherokee uses, such as its pricing decisions and customer–segmentation rules, are different from those used in RM applications in other industries.