Article ID: | iaor1992468 |
Country: | Netherlands |
Volume: | 46 |
Issue: | 1 |
Start Page Number: | 61 |
End Page Number: | 72 |
Publication Date: | May 1990 |
Journal: | European Journal of Operational Research |
Authors: | Batta Rajan, Babu A.J.G., Huang Wilfred V. |
Keywords: | location |
The model that the authors propose is called the relocation-promotion problem. It consists of relocation, which will alter the current demand (distance sensitive), and promotion, which will attract new demand into the market (price sensitive). Properties, algorithms and computational experience are reported.