Media appropriateness: effects of experience on communication media choice

Media appropriateness: effects of experience on communication media choice

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Article ID: iaor20094
Country: United States
Volume: 28
Issue: 4
Start Page Number: 877
End Page Number: 910
Publication Date: Oct 1997
Journal: Decision Sciences
Authors: ,
Keywords: decision: studies
Abstract:

Organizations are faced with a myriad of emerging advanced information technologies. Management may be anxious about the numerous choices while simultaneously yearning for instant realization of benefits promised by the adopted technologies. Management should also be aware that the eventual institutional use of these technologies is dependent upon the learning and training opportunities presented to individuals. Individual approval or established perceptions toward technology appropriateness are mostly idiosyncratic and contingent upon numerous factors such as task goals or prior technology experience. This paper examines the effect of learning experiences with nine communication media, based on perception changes of media appropriateness.

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