| Article ID: | iaor2009225 |
| Country: | United States |
| Volume: | 35 |
| Issue: | 4 |
| Start Page Number: | 713 |
| End Page Number: | 737 |
| Publication Date: | Oct 2005 |
| Journal: | Decision Sciences |
| Authors: | Bienstock Carol C., Babakus Emin, Scotter James R. Van |
| Keywords: | decision theory |
Effects of perceived merchandise and service quality, relative to competition, on retail store performance are investigated using store traffic and revenue growth as outcome variables. A model is proposed and tested using aggregate customer data and store performance outcomes from a group of stores owned by a national retail organization.