Successful joint venture strategies based on data mining

Successful joint venture strategies based on data mining

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Article ID: iaor20084246
Country: South Korea
Volume: 33
Issue: 4
Start Page Number: 423
End Page Number: 429
Publication Date: Dec 2007
Journal: Journal of the Korean Institute of Industrial Engineers
Authors: ,
Abstract:

The purpose of this study is to propose types of joint ventures that can increase the competitiveness of a company in the marketplace. We examine the characteristics of individual venture enterprises based on technology. We considered 16 TEA in order to categorize companies into four groups. Next, we used a multinomial logistic regression model to identify the significant characteristics of a venture company that successfully predicts group membership. Based on this information, we propose various forms of joint venture which complement each other and produce higher overall competence. Our study can provide important feedback information to academics, policy-makers.

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