| Article ID: | iaor20083831 |
| Country: | United States |
| Volume: | 8 |
| Issue: | 1 |
| Start Page Number: | 110 |
| End Page Number: | 114 |
| Publication Date: | Dec 2006 |
| Journal: | Manufacturing & Service Operations Management |
| Authors: | Liu Qian |
An extended abstract of a 2005 winner of the MSOM Society Student Paper Competition. Understanding strategic customer behavior and its impact on pricing and quantity decisions is important, yet there are a wide variety of assumptions one can make in modeling customer strategic behavior, each of which has important theoretical and practical implications. Here we review these assumptions in detail and relate them to the body of research on dynamic pricing in the presence of strategic customers.