Article ID: | iaor20081817 |
Country: | Netherlands |
Volume: | 42 |
Issue: | 4 |
Start Page Number: | 2004 |
End Page Number: | 2015 |
Publication Date: | Jan 2007 |
Journal: | Decision Support Systems |
Authors: | Olson David L., Shipley Margaret, Johnson Madeline, Yankoy Nikola |
Keywords: | decision: studies, fuzzy sets |
Eastern European countries have undergone a transition from centralized economic planning to more open economic systems. Hard data based upon past experience are inappropriate for decision making in this radically changed environment. A team of Bulgarian and U.S. researchers utilized system dynamics simulation to model the microeconomic environment of a Bulgarian winery expanding into regional and international markets. Expert opinion was provided for both micro- and macroeconomic factors. Given the uncertainty of the data and the ambiguity in the experts' opinions, fuzzy logic was used to model the transitional economic firm's decision making.