| Article ID: | iaor20081222 |
| Country: | Taiwan |
| Volume: | 2 |
| Issue: | 1 |
| Start Page Number: | 55 |
| End Page Number: | 62 |
| Publication Date: | Jul 2006 |
| Journal: | International Journal of Information Systems for Logistics and Management |
| Authors: | Ko Wen-Hwa, Chiu Chihwei P. |
| Keywords: | location, agriculture & food, analytic hierarchy process |
The purpose of this study is to select on optimal alternative for the planning of new coffee shop based on customer satisfaction. We used a modified Delphi method involving 5 experts and 10 coffee shop managers. We analyze the data using an Analytic Hierarchy Process (AHP) method to find the weighted values of each evaluation factor. We construct a decision structure including six criteria for the performance evaluation of the three alternatives. Locating the coffee shop in a commercial area was found to be the most preferable, followed by a school and a hospital center. The proposed method was found to be a good method for decision-making in coffee shop location planning. A more general model will be developed in further research.