| Article ID: | iaor2008702 |
| Country: | Netherlands |
| Volume: | 42 |
| Issue: | 3 |
| Start Page Number: | 1383 |
| End Page Number: | 1401 |
| Publication Date: | Dec 2006 |
| Journal: | Decision Support Systems |
| Authors: | Kozar Kenneth A., Lee Younghwa |
| Keywords: | internet, programming: multiple criteria, artificial intelligence: decision support |
This study investigates website quality factors, their relative importance in selecting the most preferred website, and the relationship between website preference and financial performance. DeLone and McLean's IS success model extended through applying an analytic hierarchy process is used. A field study with 156 online customers and 34 managers/designers of e-business companies was performed. The study identified different relative importance of each website quality factor and priority of alternative websites across e-business domains and between stakeholders. This study also found that the website with the highest quality produced the highest business performance. The findings of this study provide decision makers of e-business companies with useful insights to enhance their website quality.