| Article ID: | iaor20072897 |
| Country: | Netherlands |
| Volume: | 34 |
| Issue: | 6 |
| Start Page Number: | 673 |
| End Page Number: | 682 |
| Publication Date: | Nov 2006 |
| Journal: | Operations Research Letters |
| Authors: | Shen Zuo-Jun Max |
| Keywords: | networks |
We present a profit-maximizing supply chain design model in which a company has flexibility in determining which customers to serve. The company may lose a customer to competition if the price it charges is too high. We show the problem formulation and solution algorithm, and discuss computational results.