An optimization-based decision support system for strategic planning in a process industry: The case of a pharmaceutical company in India

An optimization-based decision support system for strategic planning in a process industry: The case of a pharmaceutical company in India

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Article ID: iaor20072798
Country: Netherlands
Volume: 106
Issue: 1
Start Page Number: 92
End Page Number: 103
Publication Date: Jan 2007
Journal: International Journal of Production Economics
Authors: , , ,
Keywords: artificial intelligence: decision support, health services
Abstract:

We describe how a generic multi-period optimization-based decision support system (DSS) can be used for strategic planning in process industries. Built on five fundamental elements – materials, facilities, activities, storage areas and time periods – this DSS requires little direct knowledge of optimization techniques to be used effectively. It is user friendly and requires little knowledge of optimization. Results based on real data from a pharmaceuticals company in India demonstrate significant potential for improvements in revenues and profits.

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