| Article ID: | iaor20072791 |
| Country: | United States |
| Volume: | 36 |
| Issue: | 3 |
| Start Page Number: | 194 |
| End Page Number: | 208 |
| Publication Date: | May 2006 |
| Journal: | Interfaces |
| Authors: | Fleischmann Bernhard, Henrich Peter, Ferber Sonja |
| Keywords: | transportation: general |
We developed a strategic-planning model to optimize BMW’s allocation of various products to global production sites over a 12-year planning horizon. It includes the supply of materials as well as the distribution of finished cars to the global markets. It determines the investments needed in the three production departments, body assembly, paint shop, and final assembly, for every site and the financial impact on cash flows. The model has improved the transparency and flexibility of BMW’s strategic-planning process.