Rates and patterns of computer adoption and use in agricultural extension

This paper analyzes the adoption and use of computers by extension advisors as affected by human capital variables, area of specialization (extension discipline), and stock of available computers. The portion of the advisor’s time devoted to computerized extension is used as a measure for the intensity of adoption of the technology. An empirical model of computer technology adoption by advisors was applied to the extension service in Israel. Results indicate that the stock of computers is positively related to the rate of their diffusion. The age of the advisor has a positive effect on the likelihood to more intensively use computers. Advisors having previous experience with computers also tend to use this technology more intensively than advisors with less experience. The regional effect was found to be insignificant, while the extension discipline significantly affects the intensity of use.