Article ID: | iaor200714 |
Country: | United States |
Volume: | 14 |
Issue: | 4 |
Start Page Number: | 377 |
End Page Number: | 387 |
Publication Date: | Jan 2005 |
Journal: | Production and Operations Management |
Authors: | Fisher Marshall L., Gaur V. |
Keywords: | retailing |
This paper describes an experimentation methodology to understand how demand varies with price and the results of its application at a toy retailing chain. The same product is assigned different price-points in different store panels and the resulting sales are used to estimate a demand curve. We use a variant of the