The effects of novelty and choice materials on the intransitivity of preferences of children and adults

The authors review existing colour choice data concerning a decline through childhood in a bias for novelty and intransitive choice linked to novelty. They report a sex difference in which females, across age, are found to exceed males in novelty bias, but not in intransitivity. Results are reported for two new studies designed to assess the generality of the novelty-intransitivity relation by testing with choice materials other than colours. Responses of six-, eight-, and ten-year olds to line drawings were consistent with the model based on colour choice, except that no differences between the sexes were found. In contrast to earlier findings, adults responding to photographs of faces showed a marked aversion to novelty and much lower levels of intransitivity. Results are taken a supporting of Zajonc’s case for a separation between cognitive and aesthetic aspects of mental organization and are related to the mere exposure effect.