Dynamic programming for delayed product differentiation

Dynamic programming for delayed product differentiation

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Article ID: iaor20052100
Country: Netherlands
Volume: 156
Issue: 1
Start Page Number: 183
End Page Number: 193
Publication Date: Jul 2004
Journal: European Journal of Operational Research
Authors: ,
Keywords: programming: dynamic
Abstract:

Product proliferation and demand uncertainty result in material requirement planning difficulties, which give rise to high inventories and low customer service. A design concept, delayed product differentiation, is advocated for reducing the impact due to inaccurate forecasts and shortening the order response time. In this paper, a dynamic programming model using an AND/OR graph is constructed to determine the product differentiation points. Taking into account the costs and benefits associated with delayed product differentiation points, we proposed an approach to suggest whether the designer ought to differentiate specific products from the common part set at each design stage. Finally, we illustrate an example to characterize the optimal product differentiation points.

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