Article ID: | iaor1991869 |
Country: | Netherlands |
Volume: | 17 |
Issue: | 1/4 |
Start Page Number: | 303 |
End Page Number: | 313 |
Publication Date: | Aug 1989 |
Journal: | Engineering Costs and Production Economics |
Authors: | Hinterhuber Hans H. |
Keywords: | strategy |
Effective strategies tend to be the evolvement of a central idea according to continually changing circumstances. The authors show how this principle guides the process of quantifying and evaluating strategic alternatives. A PC-based model for evaluating strategic alternatives is presented. The paper concludes emphasising the fact that using quantitative models in strategy planning leads to a fragmentation of entrepreneurial action.