The combination of creative vision with quantitative evaluation of alternative strategies as a key success factor in production economics

The combination of creative vision with quantitative evaluation of alternative strategies as a key success factor in production economics

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Article ID: iaor1991869
Country: Netherlands
Volume: 17
Issue: 1/4
Start Page Number: 303
End Page Number: 313
Publication Date: Aug 1989
Journal: Engineering Costs and Production Economics
Authors:
Keywords: strategy
Abstract:

Effective strategies tend to be the evolvement of a central idea according to continually changing circumstances. The authors show how this principle guides the process of quantifying and evaluating strategic alternatives. A PC-based model for evaluating strategic alternatives is presented. The paper concludes emphasising the fact that using quantitative models in strategy planning leads to a fragmentation of entrepreneurial action.

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