| Article ID: | iaor2005138 |
| Country: | United States |
| Volume: | 6 |
| Issue: | 1 |
| Start Page Number: | 98 |
| End Page Number: | 103 |
| Publication Date: | Dec 2004 |
| Journal: | Manufacturing & Service Operations Management |
| Authors: | Alptekinoglu Aydin |
| Keywords: | make-to-order |
This is an extended abstract of a paper that was a finalist in the Manufacturing and Service Operations Management Society's 2003 Student Paper Competition. Competition between the multiproduct firms on the basis of variety and price, where one firm is a mass customiser with infinite variety, while the other is a mass producer with finite variety, is modelled.