Analysis and evolution of basic strategies in investment planning for modern flexible technologies

Investment decisions for new technologies still contain a comparatively high degree of uncertainty. For reducing this uncertainty, the author proposes a process of ‘strategic-investment-planning’ that is divided into four steps. First, the technologies under consideration are classified according to their degree of novelty, their position in the life cycle and their technological characteristics. Secondly, the impact of the new technologies on the enterprise’s competitive position is determined. From the technology-portfolio, introduction strategies can be derived. Finally, the calendar of technologies demonstrates how to plan for future structural changes in manufacturing technology. The presented instruments are based on empirical research conducted by the author.