Comparative normative optimal behavior in two-echelon multiple-retailer distribution systems for a single-period product

Comparative normative optimal behavior in two-echelon multiple-retailer distribution systems for a single-period product

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Article ID: iaor20042080
Country: Netherlands
Volume: 144
Issue: 3
Start Page Number: 659
End Page Number: 676
Publication Date: Feb 2003
Journal: European Journal of Operational Research
Authors: ,
Keywords: inventory
Abstract:

Several recent papers extended the classical single-echelon ‘newsboy model’ for style goods to two-echelons. That is, one studies the interactive decisions between the ‘manufacturer’ and the ‘retailer’ – now recognized as two-separate entities. However, these papers assumed that there is only one retailer. This paper studies optimal decisions and outcomes pertaining to a system with one manufactory and multiple retail outlets. Compared are the optima from different market/ownership configurations – ranging from a fully integrated system (a single owner owns the manufactory and all retail outlets) to a situation in which all entities are separately owned and the manufacturer charges different retailers different prices (‘differential pricing’). Some of our findings appear counter-intuitive; e.g., we show that, from the societal point of view, enforcing uniform pricing is no more desirable that permitting differential pricing.

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