Integrating web-based data mining tools with business models for knowledge management

As firms begin to implement web-based presentation and data mining tools to enhance decision support capability, the firm's knowledge workers must determine how to most effectively use these new web-based tools to deliver competitive advantage. The focus of this study is on evaluating how knowledge workers integrate these tools into their information and knowledge management requirements. The relationship between the independent variables (web-based data mining software tools and business models) and the dependent variable (strategic performance capabilities) is empirically tested in this study. The results from this study demonstrate the positive interaction effect between the tools and models application on strategic performance capability.