| Article ID: | iaor2004518 |
| Country: | Netherlands |
| Volume: | 35 |
| Issue: | 13 |
| Start Page Number: | 1391 |
| End Page Number: | 1403 |
| Publication Date: | Jun 2002 |
| Journal: | Mathematical and Computer Modelling |
| Authors: | Belenky A.S., Belenkii I. |
| Keywords: | programming: nonlinear |
A generalization of the mathematical model and operations research problems formulated on its basis, in the framework of an approach to planning an advertising campaign of goods and services, is considered, and corresponding nonlinear programming problems with linear constraints are formulated.