| Article ID: | iaor200415 |
| Country: | United States |
| Volume: | 32 |
| Issue: | 4 |
| Start Page Number: | 28 |
| End Page Number: | 45 |
| Publication Date: | Jul 2002 |
| Journal: | Interfaces |
| Authors: | Miller Tan, Gupta Vijay, Peters Emmanuel, Blyden Kelvin |
| Keywords: | decision theory |
We constructed a decision-support system (DSS) to help the distribution network of Pfizer/Warner Lambert to plan its operations. Using OR tools, databases, programming languages, and spreadsheets, this system supports decisions concerning daily operations, annual planning, and long-run strategic planning. This DSS improved the firm's ability to make rapid, better-informed decisions in many different areas of disribution and supply chain ranging from individual customer deliveries to long-term manufacturing location and technology.