Article ID: | iaor1991451 |
Country: | Netherlands |
Volume: | 15 |
Start Page Number: | 387 |
End Page Number: | 390 |
Publication Date: | Dec 1989 |
Journal: | Engineering Costs and Production Economics |
Authors: | Goyal S.K., McTavish R. |
Keywords: | production |
In this paper, the authors develop an integrated net profit model incorporating price elasticity, frequency of advertisements and the batch quantity. They propose a fast converging iterative procedure for determining the economic operating policy.