| Article ID: | iaor1991451 |
| Country: | Netherlands |
| Volume: | 15 |
| Start Page Number: | 387 |
| End Page Number: | 390 |
| Publication Date: | Dec 1989 |
| Journal: | Engineering Costs and Production Economics |
| Authors: | Goyal S.K., McTavish R. |
| Keywords: | production |
In this paper, the authors develop an integrated net profit model incorporating price elasticity, frequency of advertisements and the batch quantity. They propose a fast converging iterative procedure for determining the economic operating policy.