Integrating marketing and production decisions

Integrating marketing and production decisions

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Article ID: iaor1991451
Country: Netherlands
Volume: 15
Start Page Number: 387
End Page Number: 390
Publication Date: Dec 1989
Journal: Engineering Costs and Production Economics
Authors: ,
Keywords: production
Abstract:

In this paper, the authors develop an integrated net profit model incorporating price elasticity, frequency of advertisements and the batch quantity. They propose a fast converging iterative procedure for determining the economic operating policy.

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