New product development decision-making effectiveness: Comparing individuals, face-to-face teams, and virtual teams

New product development decision-making effectiveness: Comparing individuals, face-to-face teams, and virtual teams

0.00 Avg rating0 Votes
Article ID: iaor20032179
Country: United States
Volume: 32
Issue: 4
Start Page Number: 575
End Page Number: 600
Publication Date: Oct 2001
Journal: Decision Sciences
Authors: , ,
Keywords: project management, decision: studies
Abstract:

A total of 411 subjects participated in two decision-making experiments in order to examine the effectiveness of new product development project continuation decisions. Using escalation of commitment theory, in Study 1, individual versus face-to-face team decision-making effectiveness was compared. Study 2, an extension of Study 1, compared the new product development decision-making effectiveness of individuals, face-to-face teams, and virtual teams. A virtual team is a geographically and temporally dispersed and electronically communicating work group. In Study 2, the virtual teams communicated asynchronously via groupware technology. Our findings suggest that teams make more effective decisions than individuals, and virtual teams make the most effective decisions.

Reviews

Required fields are marked *. Your email address will not be published.