Solving the multiple competitive facilities location problem

Solving the multiple competitive facilities location problem

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Article ID: iaor20031770
Country: Netherlands
Volume: 142
Issue: 1
Start Page Number: 138
End Page Number: 151
Publication Date: Oct 2002
Journal: European Journal of Operational Research
Authors: , ,
Keywords: heuristics
Abstract:

In this paper we propose five heuristic procedures for the solution of the multiple competitive facilities location problem. A franchise of several facilities is to be located in a trade area where competing facilities already exist. The objective is to maximize the market share captured by the franchise as a whole. We perform extensive computational tests and conclude that a two-step heuristic procedure combining simulated annealing and an ascent algorithm provides the best solutions.

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