Article ID: | iaor20031770 |
Country: | Netherlands |
Volume: | 142 |
Issue: | 1 |
Start Page Number: | 138 |
End Page Number: | 151 |
Publication Date: | Oct 2002 |
Journal: | European Journal of Operational Research |
Authors: | Salhi Said, Drezner Zvi, Drezner Tammy |
Keywords: | heuristics |
In this paper we propose five heuristic procedures for the solution of the multiple competitive facilities location problem. A franchise of several facilities is to be located in a trade area where competing facilities already exist. The objective is to maximize the market share captured by the franchise as a whole. We perform extensive computational tests and conclude that a two-step heuristic procedure combining simulated annealing and an ascent algorithm provides the best solutions.