The role of generalized utility theories in descriptive, prescriptive, and normative decision analysis

The role of generalized utility theories in descriptive, prescriptive, and normative decision analysis

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Article ID: iaor1991351
Country: Netherlands
Volume: 15
Start Page Number: 259
End Page Number: 271
Publication Date: Feb 1989
Journal: Information and Decision Technologies
Authors:
Abstract:

A number of new theories for decision making under risk have been proposed which relax some properties required by von Neumann-Morgenstern expected utility theory. This paper provides a framework for exploring the usefulness of these theories in the domains of descriptive, prescriptive, and normative decision analysis.

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