| Article ID: | iaor20031326 |
| Country: | Netherlands |
| Volume: | 111 |
| Issue: | 1 |
| Start Page Number: | 239 |
| End Page Number: | 252 |
| Publication Date: | Mar 2002 |
| Journal: | Annals of Operations Research |
| Authors: | Okabe Atsuyuki, Okunuki Kei-Ichi |
This paper shows a computational method for optimizing the location of a store on a network in a competitive environment, assuming that consumers probabilistically choose stores following the Huff model and that the store can be located on a continuum of a network. This method gives the exact optimal solution with the computational order of