Decentralized business strategies in a multi-unit firm

Decentralized business strategies in a multi-unit firm

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Article ID: iaor2003477
Country: Netherlands
Volume: 109
Issue: 1
Start Page Number: 77
End Page Number: 98
Publication Date: Jan 2002
Journal: Annals of Operations Research
Authors: ,
Keywords: retailing
Abstract:

In a multi-unit firm, such as a retail chain or a multi-plant manufacturer, we compare the business strategies developed by unit managers with the strategies that maximize corporate profit. The setting is one in which units face different markets and where learning spillovers between two units are enhanced if their strategies are more similar. When there is a small number of units, we find a tendency for managers' strategies to be excessively tailored to their local market. When the firm has many units, unit strategies can be either excessively or insufficiently standardized.

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