Quality function deployment for the good of soccer

Quality function deployment for the good of soccer

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Article ID: iaor20023104
Country: Netherlands
Volume: 137
Issue: 3
Start Page Number: 642
End Page Number: 656
Publication Date: Mar 2002
Journal: European Journal of Operational Research
Authors: ,
Keywords: decision theory: multiple criteria, analytic hierarchy process
Abstract:

This article presents a model for prioritizing and designing rule changes for the game of soccer in order to make it more attractive to soccer enthusiasts. The model, which is loosely based on quality function deployment (QFD), incorporates market segments, sports enthusiast interests, soccer activities, and rules of the game as rows and columns of interconnected QFD matrices. In addition, analytic hierarchy process (AHP) is used to determine the intensity of the relationship between the row and column variables of each matrix, while analytic network process (ANP) is used to determine the intensity of synergy effects among column variables. Finally, a trend extrapolation forecasting technique is used to suggest rule change specifications. The model fine-tunes and adds precision to the otherwise ad hoc process concerning the improvement of the game of soccer, and can provide insight about improvements in other professional sports.

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