| Article ID: | iaor20021614 | 
| Country: | Netherlands | 
| Volume: | 30 | 
| Issue: | 3 | 
| Start Page Number: | 279 | 
| End Page Number: | 288 | 
| Publication Date: | Jan 2001 | 
| Journal: | Decision Support Systems | 
| Authors: | Oren Shmuel S. | 
| Keywords: | energy | 
In a competitive electricity market traditional demand-side management (DSM) options offering customers curtailable service at reduced rates are replaced by voluntary customer responses to electricity spot prices. In this new environment, customers wishing to ensure a fixed electricity price while taking advantage of their flexibility to curtail loads can do so by purchasing a forward electricity contract bundled with a financial option that provides a hedge against price risk and reflects the ‘real options’ available to the customer. This paper describes a particular financial instrument referred to as a ‘double-call’ option and derives the value of that option under the assumption that forward electricity prices behave as a geometric Brownian motion process. It is shown that a forward contract bundled with an appropriate double-call option provides a ‘Perfect hedge’ for customers, which can curtail loads in response to high spot prices and can mitigate their curtailment losses when the curtailment decision is made with sufficient lead time.