Decision coordination mechanism to resolve conflicts between departments: An emphasis on a web and decision support systems approach

With the advent of the Internet, most of the modern firms are now forced to use the Internet as one of the telecommunication tools for daily activities. Especially, as the decision units and/or makers in a firm become geographically dispersed due to the globalization trend, the need for integrating them effectively on the Internet is getting attention from researchers and practitioners much more than ever. In literature, this kind of need has been specially conspicuous in the need for coordinating production and marketing activities, which are known as typically conflicting with each other in terms of purposes. Lee and Lee (1999) has proposed an interesting coordination environment for production and marketing, named PROMISE. This paper is aimed at improving the coordination algorithm utilized in PROMISE and accordingly proposing a web-driven DSS for the purpose of transforming PROMISE into a web-based decision support platform for production and marketing coordination.