Exponentially smoothed regression analysis for demand forecasting

This article proposes a new technique for estimating trend and multiplicative seasonality in time series data. The technique is computationally quite straightforward and gives better forecasts (in a sense described below) than other commonly used methods. Like many other methods, the one presented here is basically a decomposition technique, that is, it attempts to isolate and estimate the several subcomponents in the time series. It draws primarily on regression analysis for its power and has some of the computational advantages of exponential smoothing. In particular, old estimates of base, trend, and seasonality may be smoothed with new data as they occur. The basic technique was developed originally as a way to generate initial parameter values for a Winters exponential smoothing model, but it proved to be a useful forecasting method in itself.