| Article ID: | iaor20011697 |
| Country: | United States |
| Volume: | 30 |
| Issue: | 3 |
| Start Page Number: | 42 |
| End Page Number: | 54 |
| Publication Date: | May 2000 |
| Journal: | Interfaces |
| Authors: | Allenby Braden R. |
| Keywords: | ecology |
Industrial ecology, the multidisciplinary study of coupled economic and environmental systems, provides the intellectual basis for understanding and implementing the vision of sustainable development in the firm. Using this approach, AT&T developed a matrix system which, when applied to the firm's products and operations, laid the groundwork for systemic improvements in the firm's environmental performance.