Uncertain demand, modal competition and optimal price-capacity adjustments in air transportation

A new microeconomic model for the operation of an airline facing modal competition with uncertain total demand is developed to analyze optimal price capacity combinations. The novelty is the treatment of the capacity restriction, which is not viewed as affecting negatively individual preferences (e.g. probability of a full flight), but does influence aggregate utility. A mode choice model is used to represent unrestricted individual preferences assuming full availability (‘phone call’ demand); air capacity is treated as a variable that acts on the actual choice set. Restricted choices and total demand stochasticity are integrated in welfare calculations (users' benefits and profits). Numerical examples are given and results are analyzed in terms of load factors fare levels, and sensitivity to the stochasticity of requests.