Population learning with coercive isomorphism in the Korean business groups: A comparison between the Samsung and Hyundai group

The purpose of the current study is to understand population learning with coercive isomorphism in the Korean Business Groups. Can we observe isomorphic phenomena by coercive isomorphism? Why do these happen? What mechanisms are embedded in the coercive isomorphism? To answer these questions, this study focused on two of Korea's largest Chaebols, the Samsung and Hyundai. An empirical study to compare daily routines used in these two Chaebols and contents analysis on the founders' characteristics were performed. Three major mechanisms were suggested as main processes to impact the formation of the coercive isomorphism in the two Korean Chaebols. Research implications were discussed at the end of the study.