| Article ID: | iaor20011203 |
| Country: | South Korea |
| Volume: | 17 |
| Issue: | 1 |
| Start Page Number: | 1 |
| End Page Number: | 15 |
| Publication Date: | May 2000 |
| Journal: | Korean Management Science Review |
| Authors: | Kang Byung-Suh |
This study examined the role effect provided by top management and team operations in applying the inner capabilities of R&D, manufacturing, and marketing to the performances of new product development. In examining the relationships of the factors in the study, direct and indirect effects were determined in the structural model. Implications for new product development were made in the conclusive section.