Article ID: | iaor20003263 |
Country: | Netherlands |
Volume: | 60/61 |
Start Page Number: | 309 |
End Page Number: | 317 |
Publication Date: | Jan 1999 |
Journal: | International Journal of Production Economics |
Authors: | Yang Ming-Hsien, Chen Wen-Cher |
Keywords: | retailing |
Shelf space is one of the most important resources to attract more consumers in logistic decisions. This paper proposes a comprehensive space allocation model with an alternate form that is applicable to the retail practice. Space management strategies for the retailers are also presented and interpreted through the analysis of data collected from a questionnaire survey. Finally, the issue of establishing a computer system for space management is also discussed.