| Article ID: | iaor1990438 |
| Country: | India |
| Volume: | 10 |
| Issue: | 3 |
| Start Page Number: | 1 |
| End Page Number: | 7 |
| Publication Date: | Sep 1989 |
| Journal: | Journal of Information & Optimization Sciences |
| Authors: | Kumar Uma . |
Havrda and Charvat’s measure of entropy along with maximum entropy principle has been applied to generalize Herniter’s probabilistic model of consumer purchase behaviour. The generalized model considered here gives different brand selection statistics for different products. Herniter’s theory is shown to be a special case of the theory presented here.