Eliciting and mapping qualitative preferences to numeric rankings in group decision making

Group work is becoming the norm in organizations. From strategy planning committees to quality management teams, organizational members are collaborating on problem solving. One area of team support that is often desired is the scoring and ranking of decision alternatives on qualitative/subjective domains, and the aggregation of individual preferences into group preferences. In this paper we present a new conceptual approach to qualitative preference elicitation and aggregation. This approach is based on well established decision analysis techniques. It significantly advances the state of the art of group decision making by addressing four common limitations: (1) the inability to deal with vagueness of human decision makers in articulating preferences; (2) difficulties in mapping qualitative evaluation to numeric estimates; (3) problems in aggregating individual preferences into meaningful group preference; and (4) the lack of simple user friendly techniques for dealing with a large number of decision alternatives. Our approach is easy to implement in stand-alone personal computers and groupware. We illustrate this with a real-world problem.