| Article ID: | iaor199081 |
| Country: | United States |
| Volume: | 27 |
| Start Page Number: | 36 |
| End Page Number: | 46 |
| Publication Date: | Apr 1986 |
| Journal: | Production and Inventory Management Journal |
| Authors: | Evans James R. |
Microcomputer-based electronic spreadsheets and otpimization models have inherent limitations when used in isolation. When joined together, however, they can provide powerful decision-support tools for managers. In this article a simple production-planning example illustrates these ideas.