MARKEX: An intelligent decision support system for product development decisions

MARKEX: An intelligent decision support system for product development decisions

0.00 Avg rating0 Votes
Article ID: iaor20001634
Country: Netherlands
Volume: 113
Issue: 2
Start Page Number: 336
End Page Number: 354
Publication Date: Mar 1999
Journal: European Journal of Operational Research
Authors: ,
Abstract:

A new methodology for the development of new products and an intelligent DSS, named MARKEX, which is an implementation of this methodology, are presented in this paper. The system acts as a consultant for marketers, providing visual support to enhance understanding and to overcome lack of expertise. The databases of the system are the results of consumer surveys, as well as financial information of the enterprises involved in the decision making process. The system's model base encompasses statistical analysis, preference analysis, and consumer choice models. MARKEX incorporates partial knowledge bases to support decision makers in different stages of the product development process.

Reviews

Required fields are marked *. Your email address will not be published.