Optimal advertising in exponentially decaying markets

Optimal advertising in exponentially decaying markets

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Article ID: iaor2000855
Country: United States
Volume: 79
Issue: 2
Start Page Number: 219
End Page Number: 236
Publication Date: Feb 1993
Journal: Journal of Optimization Theory and Applications
Authors: ,
Keywords: programming: dynamic
Abstract:

An optimal advertising singular control problem with unbounded control is formulated in a generalized fashion by introducing a reparametrization of time. The reparametrization is a new control. The method of dynamic programming is then used to determine the optimal synthesis. Afterward, it is easy to drop the reparametrization of time. In this interpretation, the synthesis shows an impulsive control at the initial time.

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