| Article ID: | iaor199022 |
| Country: | United States |
| Volume: | 27 |
| Start Page Number: | 97 |
| End Page Number: | 107 |
| Publication Date: | Nov 1986 |
| Journal: | Production and Inventory Management Journal |
| Authors: | White Gregory P. |
Exponential smoothing is one of the easiest forecasting techniques to use. However, it is also one that is often misunderstood. This article exposes ten common myths about exponential smoothing while explaining the underlying theory of the technique.