Article ID: | iaor19992149 |
Country: | Netherlands |
Volume: | 22 |
Issue: | 1 |
Start Page Number: | 45 |
End Page Number: | 58 |
Publication Date: | Jan 1998 |
Journal: | Decision Support Systems |
Authors: | Whinston Andrew B., Barua Anitesh |
Changes in the business environment and the advent of new Information Technologies (IT) create new challenges and opportunities for redesigning the organization. Organizational design encompasses a large number of factors including IT, incentives, business processes, and the scope of decision authority. Further, a design configuration based on a given business and technological environment may have to be modified with changes in the environment. We suggest using an approach called business value complementarity as a systematic basis to ensure that design decisions contribute maximally to bottom-line performance measures such as profitability. It is based on the notion of creating a business value model showing relationships between key performance measures and design decision variables involving IT, incentives, etc. Complementarity between the variables in the business value model provides a basis for choosing the levels of design variables. We derive some results which specify conditions under which the overall performance measure(s) are complementary in the design variables. We suggest that a Decision Support System (DSS) would be appropriate for helping senior management in the complex process of developing and maintaining a business value model and in choosing a suitable organizational design. We also enumerate high level functional requirements of such a DSS.