| Article ID: | iaor19981734 |
| Country: | Netherlands |
| Volume: | 87 |
| Issue: | 2 |
| Start Page Number: | 389 |
| End Page Number: | 402 |
| Publication Date: | Dec 1995 |
| Journal: | European Journal of Operational Research |
| Authors: | Boufounou Paraskevi V. |
| Keywords: | location |
This paper presents a model developed for a Greek bank to assist its management in establishing branch goals, evaluating performance and planning new locations. Econometric methods are employed to produce a set of equations which effectively predict the main dimensions of branch performance.