Article ID: | iaor19972345 |
Country: | Netherlands |
Volume: | 13 |
Issue: | 1 |
Start Page Number: | 127 |
End Page Number: | 135 |
Publication Date: | Jan 1997 |
Journal: | International Journal of Forecasting |
Authors: | Lee Myung-Soo, Elango B., Schnaars Steven P. |
Keywords: | forecasting: applications |
This paper compares the Conference Board’s buying intentions for consumer durable goods with forecasts constructed using simple time-series extrapolation over 177 months. The results show that simple time-series extrapolations provide more accurate forecasts than the judgmental approach. Very little support is found for using buying intentions as a forecasting tool for predicting the sales of durable goods.