Article ID: | iaor19971855 |
Country: | South Korea |
Volume: | 21 |
Issue: | 2 |
Start Page Number: | 171 |
End Page Number: | 186 |
Publication Date: | Aug 1996 |
Journal: | Journal of the Korean ORMS Society |
Authors: | Rhee Seung-Kyu |
This paper comes from an observation that overemphasis on capacity utilization measure, which is usual under capacity shortage, can seriously hurt the firm’s profit and potential process improvement. The paper suggests a model that can be used in designing a coordination scheme for decentralized marketing and manufacturing activities. Using a price- and time-sensitive demand and capacitated lotsizing model, it derives an effective communication medium between marketing and manufacturing. This Balance indicator of process capacity and flexibility also implies that the increase in capacity availability and setup time reduction should be balanced by its market requiremnts. This is particularly important when a firm tries to improve its process capability by