Complex optimal policies in an advertising diffusion-model

Complex optimal policies in an advertising diffusion-model

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Article ID: iaor19971280
Country: United States
Volume: 5
Issue: 1
Start Page Number: 45
End Page Number: 53
Publication Date: Jan 1995
Journal: Chaos, Solitons and Fractals
Authors: ,
Keywords: programming: dynamic
Abstract:

In this paper the authors analyse a one state dynamic programming model, which has been frequently used in marketing. Using a variation of the Boldrin-Montrucchio technique for the inverse problem they are able to construct a separable return function, which guarantees that the optimal policy shows topological chaos.

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